Meet Jules
Hi there, I’m Julie Lenahan. Friends call me Jules :)
For over 20 years, I’ve been lucky enough to work in marketing, communications, and graphic design—helping brands connect with people in meaningful ways. I love to create experiences that not only gain attention, but also build trust and loyalty.
I believe in the power of words, great design, great teams, and collaboration, always.
I excel at bringing out the best in people and ideas, and will never support creative work that doesn’t truly resonate.
At the end of the day, it’s about results that matter… like making sure the work we do is genuine, for good, and aligns with what people actually care about.
I’d love to see how we can work together to create something really great.
Here’s my background, and let’s connect on LinkedIn.
Experience
Vice President, Marketing & Communications
PLUM DENTAL | Dental Partnership Organization with 28+ Unique Brands across Rhode Island & Connecticut (12/2019-1/2025)
Key Highlights
Played a pivotal marketing leadership role internally and externally, enabling rapid organizational expansion through M&A and driving 20-45% YoY revenue growth
Increased digital visibility and strengthened individual brand credibility through a strategic combination of top-performing website design, SEO content, and CMS efficiency utilizing WordPress, Elementor, and customization
Led the dramatic improvement of earned media via online reputation management and achieved top-ranking Google LocalPack results for each brand
Built remote/multi-location team culture through crisis, change, and growth by leading successful internal communication strategies, events, education, and engagement programs
Designed and launched comprehensive training and development programs for new hires, including the development of live training content and self-guided eLearning modules using Articulate Rise/360
Successfully led and executed high-impact internal communication campaigns that increased employee engagement, improved understanding of company goals, and fostered a positive and productive work environment
Developed and implemented strategic communication plans aligned with business objectives, including executive communications, employee onboarding, change management initiatives, and crisis communication strategies
Proven ability to build and maintain strong relationships with key stakeholders, including executives, managers, employees at all levels, and customers, fostering trust and collaboration across the multi-brand organization
Expertly crafted and delivered high-quality written and verbal communications, including presentations, blog articles, leadership email communications, and internal newsletters, ensuring consistent messaging and brand voice
Demonstrated strong project management and organizational skills with the ability to prioritize tasks, meet deadlines, and manage multiple projects simultaneously in a fast-paced environment
Promoted from within; previous additional positions held included:
Vice President of Marketing Communications & Talent
Director of Marketing
Director of Marketing and Sales Training
DOMINION DIAGNOSTICS | Diagnostic Laboratory with clinical B2B customers in 40+ states (3/2003-12/2019)
Key Highlights
Spearheaded planning, graphic design, and execution of all marketing and communications assets to drive new customer acquisition and enhance existing customer satisfaction, overseeing the creation and distribution of all print and digital content to ensure brand consistency across all channels
Cultivated shared vision and strategy through ongoing collaboration and communication with the Executive team, key company department heads, industry thought leaders and experts, and the sales teams
Established a consistent and compelling brand voice and identity across internal and external channels, reinforcing a strong customer value proposition in the company’s markets
Implemented well-designed marketing strategies to drive customer loyalty, managing a cost-optimized annual budget and collaborating cross-functionally on new product launches for diverse target markets
Directed process improvement initiatives and product/service development efforts, providing strategic leadership to enhance operational efficiency and build strong cross-functional outcomes
Developed and delivered live sales training programs, virtual eLearning modules, and webinar content to train and educate sales executives and service managers
Led the Executive-sponsored Product Launch team to bring innovative products to market, collaborating with R&D, Lab, Clinical Services, IT, and other departments
Developed and executed all company-wide communication strategies, writing and producing press releases, social media content, internal and customer newsletters, white papers, technical articles, industry reports and presentations, and culture communications to enhance brand visibility and engagement
Managed event strategy and planning for all events and employee engagement programs, including annual coordination of 50+ trade shows, annual corporate meetings, sales and new hire training, HR-focused employee satisfaction and wellness initiatives, and employee awards and recognition events
Contributed to UX/UI design and development of in-house client reporting and communications software, collaborating with multiple departments like IT, Lab, and Client Services to optimize functionality, troubleshoot issues, and deliver solutions for enhanced efficiency and client satisfaction
Promoted from within; previous additional positions held included:
Director of Marketing
Graphic Designer/Graphic Design Intern
Education + Training
Masters of Business Administration, Concentrated in Marketing Communications & Management
Bryant University | Smithfield, Rhode Island
Bachelor of Science, Communications Media & Technology, Graphic Design with double minors: Studio Art, Journalism
Salve Regina University | Newport, Rhode Island
Trained Professional Leadership Mentor
URI Feinstein College of Education and Professional Studies and The Leadership Partnership of RI
Awards + Contributions
Business Impact Award
Dominion Diagnostics, Executive-sponsored award for exemplary leadership
Top Places to Work Rhode Island (Boston Globe)
Plum Dental, Lead Award Contributor
Best Places to Work Rhode Island (Multi-Year)
Dominion Diagnostics, Lead Award Contributor
Healthiest Employers of Rhode Island (Multi-Year)
Dominion Diagnostics, Lead Award Contributor
Exemplary Worksite Health Award (Multi-Year)
Dominion Diagnostics, Lead Award Contributor
Freelance Creative + Volunteer Work
Edward S. Rhodes Elementary School Parent Teacher Association
PTA Co-President, Cranston, RI
Greg Asselin Concrete & Construction
RI Concrete Contractor | www.gasselinconcreteri.com
Mosaic Table
RI Catering & Events | www.themosaictable.com
Susan Fossati, Fine Arts
RI Fine Artist & Educator | www.susanfossatiart.com
Small Kitchen Big Taste (SKBT)
CT Boutique Catering & Events | www.smallkitchen-bigtaste.com
Community Investment Corporation (CIC) formerly CTCIC
CT Small Business Lender